Analysis # 3

Why there is No Need To Chop
In order to make my mom’s famous Ceviche, it would take me a good hour and a half to two hours. This is due to all the chopping that is involved. But apparently, with one easy simple product that humanity just has to have I can make that same meal in 2 minutes or less. I can’t seem to understand how I could ever survive with out this product before. This magic product is, The Magic Bullet. The makers of the Magic Bullet have bought a twenty-minute television spot dedicated to show consumers how their product can change lives. They are defiantly creating what Marx would refer to as “a definite social want” (Marx 668).
In the infomercial the two host show their audience of “friends” everything that can be made with The Magic Bullet. The audience continues watching with “oohs” and “ahhs”. The audience continues to say how they can see themselves using the product every day and how they need to have one. This is what happens with many products in a Capitalist society. It is a change in technology that changes the way a society functions, in order to make profit. This is how a bourgeoisie keeps making money. They create a necessity for a product that can be distributed to the masses.
Although humanity has survived for years just using a knife to chop their products, although people have cooked with blenders and whisks for so long, the magic bullet commercial makes it look like knives, blenders, and whisks, are medieval products. So why is there this constant change in products? It is because “The bourgeoisie cannot exist without constantly revolutionizing the instruments of production, and thereby the relations of production, and with them the whole relations of society.” (Marx and Engels 2). Soon, there will be no more need for knives and “old school” cooking products. Then next thing you know, the Magic Bullet will be a thing of the past as well.
As, technology keeps changing; the bourgeoisie keeps making new products to keep consumers buying. Consumers keep finding new things to “need” that are actually things that are wants. Even though they have “old wants, satisfied by the production of the country, we find new wants” (Marx and Engels 2). And that’s one way Capitalism stays alive.

Works Cited
Marx, Karl, and Frederick Engels. The Communist Manifesto. Filiquarian, 2007. Print.
Marx, Karl. Capital. Literary Theory, an Anthology (Blackwell Anthologies). Grand Rapids: Blackwell Limited, 2004. 665-72. Print.
"YouTube - The Original Magic Bullet - Part 2." YouTube - Broadcast Yourself. Web. 08 Aug. 2009. .